Marketing⚡ Highly competitive

How to Write a Marketing Manager CV for UK Jobs

The ATS keywords, common mistakes, and example bullets that get Marketing Manager CVs to interview stage in the UK.

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Average salary UK

£40,000–£70,000

Average salary India

₹7–22 LPA

ATS keywords for Marketing Manager CVs

Include these terms in your CV — match the exact wording used in the job description where possible.

digital marketingSEOpaid mediaGoogle AdsHubSpotSalesforcecampaign managementbrand strategycontent marketinganalytics

Common mistakes on Marketing Manager CVs

✗No CAC, ROAS, or revenue impact numbers — marketing CVs without metrics are weak
✗Listing channels managed without performance data
✗Brand and digital experience not separated — hiring managers want to know your specialism

Strong Marketing Manager CV bullet points

Great CV bullets follow the formula: action verb + what you did + measurable result.

✓Led multi-channel demand gen campaign generating £1.8M pipeline, achieving 4.2× ROAS against £430k budget
✓Grew organic search traffic 210% in 9 months via content strategy and technical SEO programme

Top UK employers hiring Marketing Managers

UnileverPepsiCoGymsharkASOSMoonpigCazoo

Related role guides

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