Sales⚡ Highly competitive

How to Write a Sales Manager CV for UK Jobs

The ATS keywords, common mistakes, and example bullets that get Sales Manager CVs to interview stage in the UK.

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Average salary UK

£45,000–£90,000 OTE

Average salary India

₹8–30 LPA

ATS keywords for Sales Manager CVs

Include these terms in your CV — match the exact wording used in the job description where possible.

B2B salesSaaSpipeline managementSalesforcequota attainmentaccount managementSDR managementARRMEDDICCcustomer success

Common mistakes on Sales Manager CVs

✗Quota attainment percentage not listed — this is the #1 metric sales hiring managers check
✗Team size and revenue managed not mentioned
✗No sales methodology cited — MEDDICC, SPIN, Challenger all signal seniority

Strong Sales Manager CV bullet points

Great CV bullets follow the formula: action verb + what you did + measurable result.

✓Hit 127% of £2.4M annual quota in FY2024, ranking #1 of 18 AEs in EMEA region
✓Built and managed team of 6 SDRs generating £3.8M qualified pipeline per quarter

Top UK employers hiring Sales Managers

SalesforceHubSpotGartnerZendeskPendoPaddle

Related role guides

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